UGC Hook · A
Paid social video creative we're currently producing for Kiierr, a hair growth brand selling laser caps and hair care products on Meta. Real ads, in market, today.
/ The Formats
Every batch is built around one of four core formats. Each format does a different job in the funnel. Here's what we're producing for Kiierr right now.
/ Format 01 · UGC Hook
Native, creator-shot vibe. Designed to feel like a friend on camera, not a brand ad. Built to win the first three seconds.
/ Format 02 · Testimonial
We take real customer stories and edit them like ads, not interviews. Hook engineered. Pacing tightened. Built to convert, not just to inform.
/ Format 03 · Product Demo
Demos that show how the product actually works in the buyer's day. The job here isn't education. It's de-risking the purchase.
/ Format 04 · Hook-First
Pure top-of-funnel attention work. Engineered around a single, sharp hook. Built to break the scroll on a feed full of noise.
/ Why this matters
Notice the structure: every concept ships as two hook variations and one no-hook control. That's not a stylistic choice. It's how you isolate what actually moved the metric.
Hook beat the control? You learned the hook works. Hook A beat hook B? You learned which framing your buyer responds to. Now you know what to scale and what to kill.
Read the full process/ Let's Talk
Book a strategy call. We'll audit what you're running today and show you the angles, hooks, and formats we'd test next for your brand.
No commitment. We'll audit your current creatives on the call and show you exactly what we'd do differently.